| "> | | | | 2010 (estimate by Woodes & Poole Economics). |
| Spanish is the second most used language in | | | | The US Census Bureau reports that the nation's |
| international communication, and an official | | | | Hispanic population is expected to jump to 49.3 |
| language of the UN and its organizations. Spanish is | | | | million from 38.2 million by 2015. The 39 million |
| spoken by more than 500 million people worldwide | | | | Hispanics currently living in the USA make up |
| and is official language in 21 countries, with over | | | | 12.5% of the total population. This population |
| 330 million native speakers. Spanish is an official | | | | growth has increased demand for Spanish |
| language in many international organizations (i.e. | | | | language media like radio, television, newspapers, |
| United Nations, GATT, etc.) and is widely used in | | | | and magazines. Hispanic consumers are the |
| the world of art and tourism. Officially, 10.5% of | | | | fastest-growing market segment in North |
| the entire population or 27.7 million people living in | | | | America. Their population in the USA has grown |
| the USA are Hispanic. Hispanics are projected to | | | | by 60% in just one decade and their buying |
| be the largest minority in the USA by the year | | | | power is expected to exceed $926 million. |