| Apart from your resolution to lose weight or save | | | | probably still using old strategies, right? Why not |
| more money, now is a good time to make a | | | | try to become more aggressive? I mean, you |
| resolution for this year for your business. With the | | | | can use direct mail; or ifyou want to use modern |
| right plan, your business can go from one that is | | | | communication channels, you can use an e-mail |
| already plunging, to one that is sky rocketing. | | | | marketing campaign. Color printing your ads in |
| I have to qualify however, that you can make | | | | publications and newspapers are also another |
| your profits sky rocket if you have the right | | | | option. |
| marketing plan. And do not be afraid to produce | | | | Nevertheless, when you decide to use the |
| one for your business. Contrary to popular belief, | | | | traditional and conservative direct mail approach, |
| a good marketing plan does not have to cost a | | | | try to remember these strategies: |
| lot. You can always rely on a goof marketing plan | | | | Direct mail marketing, as opposed to blind, |
| even without spending a lot of your budget. | | | | generally non-creative junk mail, can help you sell |
| Let me give you some tips to help you grow | | | | more. With the right message to the right people, |
| your business this 2008. | | | | you can take advantage of its power to promote |
| In the color printing business, marketing has been | | | | a special event, a new service, or announce new |
| about getting new people to do a sales call, phone | | | | hours, location, personnel, or anything that will |
| marketing, set up appointments, or coming up | | | | draw attention to your business. |
| with effective marketing collateral to promote | | | | It is important however, to have the right |
| your business. Let me just say that this is not | | | | message. I cannot overemphasize this point. |
| just the only way to do effective marketing. | | | | Direct mail works with the right message for your |
| There is so much more that you can do. | | | | target audience. It separates this strategy from |
| Take this for example: A new sign or business | | | | traditional junk mail that clogs up your mailbox. |
| logo can go a long way toward introducing your | | | | You will produce a lot of creative work to get |
| shop. I am sure that this new sign will not make a | | | | your direct-mail piece perfect. Writing and |
| huge dent on your advertising budget. | | | | designing your direct mail or postcards are the |
| Do you have a new service or product? If so, | | | | real challenge. |
| how are you getting the word out? You are | | | | |