| There are four basic ways to make money from | | | | need a reliable way to deliver your webinar. |
| your web site. You can sell products and services. | | | | You can make money on your site by having |
| You can sell subscriptions or memberships. You | | | | subscribers or members who pay you a fee. A |
| can make money from advertising. And you can | | | | membership or subscription fee is simply payment |
| use your site to generate referrals and | | | | for privileged access. |
| commissions. | | | | People will pay for access to current content, to |
| Most businesses only use one or maybe two of | | | | archives, to services or to other people. |
| the four. You can increase your direct revenue | | | | Determine what mix of these is best for your |
| and your opportunities for cross-promotion if you | | | | business. Make sure you can handle subscription |
| consider them all. | | | | payments, acknowledgments and renewals. |
| Here's a review of what you need for each. In | | | | You can make money on your site from |
| every case you want to deliver what your | | | | advertising. This used to be quite complicated. But |
| customers expect and automate as much of the | | | | today, with Google's AdSense program just about |
| process as possible. | | | | any site can generate advertising revenue. |
| You can make money on your site by selling | | | | You can make money on your site by using your |
| things. You can sell products or services, but to | | | | site for referrals and commissions. On the web, |
| make money you have to make sure you have | | | | these are called "affiliate programs." They can help |
| mastered the details. | | | | you make money two ways. |
| No matter what you're selling you'll need a good | | | | When you send business to another site using an |
| shopping cart. Online shoppers expect to be able | | | | affiliate link, you generate a modest fee for |
| to pay with credit cards and with PayPal and | | | | yourself. Whenever you recommend a product or |
| complete transactions online. Your shopping cart | | | | service on your site, check to see if there's an |
| should calculate shipping charges and sales tax | | | | affiliate program that will pay you for the link. |
| automatically. | | | | Your own affiliate program can help you draw |
| If you're selling physical products, make sure | | | | more desirable traffic to your site. You'll need |
| you've worked out all the fulfillment details. Make | | | | software to help you keep track of the business |
| sure that you have a shipping and inventory | | | | that affiliates send your way. There are |
| system that will deliver great service to your | | | | standalone packages for this, but affiliate |
| customers. | | | | software is also part of most sophisticated |
| Since the net is a worldwide phenomenon, you | | | | shopping cart packages. |
| may get orders from other countries. How will | | | | None of these items is rocket science. So use this |
| you handle them? | | | | article as a checklist and take a look at online |
| You can also sell digital products such as e-books | | | | shopping cart software and ecommerce providers |
| and Special Reports. Buyers will expect to be able | | | | like to help you automate all of these methods on |
| to download their digital product as soon as | | | | your ecommerce web site. |
| they've completed paying. | | | | The bottom line in increasing revenue is using as |
| You can sell services. Many companies are | | | | many of the above income generation methods |
| conducting classes on the web, called "webinars." | | | | as you can, as effectively as possible. It's another |
| You'll need to be able to take orders and send | | | | case of how the marketing magic is in the mix. |
| acknowledgments to those who sign up. You'll also | | | | |