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Daddy's Upline's Been Arrested! How Not to Get Caught in a Pyramid Scheme

My Dad was always looking to make moneyfinancial security, based on their
from home. In the 1960's there weren't acompany and business history. It's best
lot of options. He started all kinds ofif the company has been around longer
businesses, from bars to installingthan 5 years, and shown financial
sprinkler systems.stability and a track record of payouts.
But my Dad knew cars. He came acrossIs the company a member of the Better
this product which would keep your carBusiness Bureau (U.S.), the Direct
from losing traction and spinning out ofSelling Association or other highly
control on slippery roads. It worked andregarded associations?
you could get rich. They cost about $5003. Marketing System: System to market
each which was A LOT of money in 1969.primary must be compatible with the
So he bought 10 and stored them in theinternet marketing techniques and
basement under a sheet. That way my momcurrent consumer trends. Today's
wouldn't find out about his newconsumer is different than 50 years ago.
adventure.Today's consumer has more choices than
One day the phone rang, and it was myever before. Is the marketing system
mom calling from work.promoted by this company reflect today's
"Karen, hide the newspaper NOW! Don'tconsumer habits? The marketing system
let your Daddy see it!" (She found outmust be simple and duplicatable. Network
anyway).marketing is a business system for
"Why?"non-business people.
"Because his business partner's been4. Company Management: Must be led by
arrested. Your father's in one of thosesuccessful leaders in business with a
pyramid schemes!" (Like Dad wouldn'tvision for the future growth, not
find that out at the next meeting?)management mode. Does the company have
And that was my introduction to networkthe talent at management level to
marketing.effectively keep a good product pipeline
Needless to say when I began my networkand service its distributor base? Do
marketing career in 1988, I was afraidthey have a plan to carry this out? Are
of getting ripped off. I literallythey generating positive publicity in
blasted my first sponsor with over 70the public media - creating a buzz -
questions. Poor woman. She didn't knowthat makes the distributor's job easier?
what she was getting into with me.5. Global Reach: Must be ground floor in
Everyone else just believed what shetheir global expansion. Management must
told them. I wish I'd known about the 7have prior experience in global
Critical Elements then! It would haveexpansion. Is the compensation plan the
made choosing a company so much easier.same around the world? What is the size
We are skeptical of what we don't know.of their product offering in new
If everyone else who is rich got thatcountries? Do they have the
way by working 80 hours a week, andinfrastructure to support globalization?
climbing the corporate ladder, or6. Compensation & Incentives: Maximize
discovering the wonder widget, how inyour income based on your efforts. Must
the world can you make 6 or 7 figures inpayout at least 50% of sales dollar,
a part-time business from home?must offer unlimited depth within
Multi-level marketing is a perilouscompensation plan. Must offer Fast Start
business. On the surface, everybody saysBonuses, must offer other incentives and
the same thing. And everyone claims torecognition. You must be able to achieve
be legit. Even the scammers. And the$10,000/month true residual income with
"MLM truth" sites hate everything, soless than 500 people in the
they're not a big help. What's a mereorganization. Does the company you are
mortal to do?evaluating document its payout with U.S.
Enter the 7 Critical Elements of aIRS?
Primary Business. There are elements7. Pay-It Forward: Does the company
that every solid network marketingPay-It Forward to the masses. They must
opportunity should have in order to givegive back globally what they are taking
you the best potential for long termout. Are their products and policies
income.ethical? Socially responsible? Is the
Here they are in a nutshell:company's vision is to make an impact on
1. Unique Products: Products must servethe world in a positive way. Do they
multiple market categories, be uniqueencourage significant charity
enough to get patents, and the productscorporately and amongst their
have to serve the largest possibledistributor base?
group. Are they consumable? ProductsThese criteria may seem a little too
with one-time-sales makes residualrigid to you. Maybe you just like the
income difficult. Does the product lineproduct you market. If you just want
make sense as whole? Or is the companyshort term cash, fine. But a business
just putting stuff in a catalog to sell?takes too much heart and energy to waste
In today's highly competitive market youon a so-so company. There are companies
don't want to have a bunch of me-toothat meet all of these criteria and
products and compete solely on price ormore, so it is possible! If your company
convenience. Would people buy thesecan meet all 7 of these critical
products or services if they weren'telements, you're on your way to
distributors?tremendous success. And you'll never end
2. Company Stability: The ability toup in a pyramid scheme.
give you long-term business and



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