| My Dad was always looking to make money
| |
| | you long-term business and financial
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| from home. In the 1960's there weren't a
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| | security, based on their company and
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| lot of options. He started all kinds of
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| | business history. It's best if the
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| businesses, from bars to installing
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| | company has been around longer than 5
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| sprinkler systems.
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| | years, and shown financial stability and
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| But my Dad knew cars. He came across this
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| | a track record of payouts. Is the company
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| product which would keep your car from
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| | a member of the Better Business Bureau
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| losing traction and spinning out of
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| | (U.S.), the Direct Selling Association or
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| control on slippery roads. It worked and
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| | other highly regarded associations?
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| you could get rich. They cost about $500
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| | 3. Marketing System: System to market
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| each which was A LOT of money in 1969. So
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| | primary must be compatible with the
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| he bought 10 and stored them in the
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| | internet marketing techniques and current
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| basement under a sheet. That way my mom
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| | consumer trends. Today's consumer is
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| wouldn't find out about his new
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| | different than 50 years ago. Today's
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| adventure.
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| | consumer has more choices than ever
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| One day the phone rang, and it was my mom
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| | before. Is the marketing system promoted
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| calling from work.
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| | by this company reflect today's consumer
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| "Karen, hide the newspaper NOW! Don't let
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| | habits? The marketing system must be
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| your Daddy see it!" (She found out
| |
| | simple and duplicatable. Network
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| anyway).
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| | marketing is a business system for
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| "Why?"
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| | non-business people.
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| "Because his business partner's been
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| | 4. Company Management: Must be led by
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| arrested. Your father's in one of those
| |
| | successful leaders in business with a
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| pyramid schemes!" (Like Dad wouldn't find
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| | vision for the future growth, not
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| that out at the next meeting?)
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| | management mode. Does the company have
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| And that was my introduction to network
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| | the talent at management level to
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| marketing.
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| | effectively keep a good product pipeline
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| Needless to say when I began my network
| |
| | and service its distributor base? Do they
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| marketing career in 1988, I was afraid of
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| | have a plan to carry this out? Are they
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| getting ripped off. I literally blasted
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| | generating positive publicity in the
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| my first sponsor with over 70 questions.
| |
| | public media - creating a buzz - that
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| Poor woman. She didn't know what she was
| |
| | makes the distributor's job easier?
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| getting into with me. Everyone else just
| |
| | 5. Global Reach: Must be ground floor in
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| believed what she told them. I wish I'd
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| | their global expansion. Management must
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| known about the 7 Critical Elements then!
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| | have prior experience in global
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| It would have made choosing a company so
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| | expansion. Is the compensation plan the
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| much easier.
| |
| | same around the world? What is the size
|
| We are skeptical of what we don't know.
| |
| | of their product offering in new
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| If everyone else who is rich got that way
| |
| | countries? Do they have the
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| by working 80 hours a week, and climbing
| |
| | infrastructure to support globalization?
|
| the corporate ladder, or discovering the
| |
| | 6. Compensation & Incentives: Maximize
|
| wonder widget, how in the world can you
| |
| | your income based on your efforts. Must
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| make 6 or 7 figures in a part-time
| |
| | payout at least 50% of sales dollar, must
|
| business from home?
| |
| | offer unlimited depth within compensation
|
| Multi-level marketing is a perilous
| |
| | plan. Must offer Fast Start Bonuses, must
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| business. On the surface, everybody says
| |
| | offer other incentives and recognition.
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| the same thing. And everyone claims to be
| |
| | You must be able to achieve $10,000/month
|
| legit. Even the scammers. And the "MLM
| |
| | true residual income with less than 500
|
| truth" sites hate everything, so they're
| |
| | people in the organization. Does the
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| not a big help. What's a mere mortal to
| |
| | company you are evaluating document its
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| do?
| |
| | payout with U.S. IRS?
|
| Enter the 7 Critical Elements of a
| |
| | 7. Pay-It Forward: Does the company
|
| Primary Business. There are elements that
| |
| | Pay-It Forward to the masses. They must
|
| every solid network marketing opportunity
| |
| | give back globally what they are taking
|
| should have in order to give you the best
| |
| | out. Are their products and policies
|
| potential for long term income.
| |
| | ethical? Socially responsible? Is the
|
| Here they are in a nutshell:
| |
| | company's vision is to make an impact on
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| 1. Unique Products: Products must serve
| |
| | the world in a positive way. Do they
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| multiple market categories, be unique
| |
| | encourage significant charity corporately
|
| enough to get patents, and the products
| |
| | and amongst their distributor base?
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| have to serve the largest possible group.
| |
| | These criteria may seem a little too
|
| Are they consumable? Products with
| |
| | rigid to you. Maybe you just like the
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| one-time-sales makes residual income
| |
| | product you market. If you just want
|
| difficult. Does the product line make
| |
| | short term cash, fine. But a business
|
| sense as whole? Or is the company just
| |
| | takes too much heart and energy to waste
|
| putting stuff in a catalog to sell? In
| |
| | on a so-so company. There are companies
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| today's highly competitive market you
| |
| | that meet all of these criteria and more,
|
| don't want to have a bunch of me-too
| |
| | so it is possible! If your company can
|
| products and compete solely on price or
| |
| | meet all 7 of these critical elements,
|
| convenience. Would people buy these
| |
| | you're on your way to tremendous success.
|
| products or services if they weren't
| |
| | And you'll never end up in a pyramid
|
| distributors?
| |
| | scheme.
|
| 2. Company Stability: The ability to give
| |
| |
|
