| 1. Find A Product | | | | Learn Insider Techniques to |
| 2. Keyword Research | | | | Master the Guitar Fast. |
| 3. Ad Copy | | | | The keyword is in the title and the benefits are in |
| 4. Bidding Strategies | | | | the ad body. |
| 5. Tracking & Testing | | | | 4.) Bidding Strategies: |
| Let's explore these steps in more detail below: | | | | If you have a small budget keep your bids low |
| 1.) Find a Product: | | | | between 10 and 25 cents per click. Bid on as |
| If you don't have your own product a fast way | | | | many keywords as you can. Don't get into bidding |
| to get started is to join an affiliate network such | | | | wars with your competitor for 1st place or any |
| as cj.com, or There are thousands of great | | | | ranking. Figure out what a visitor is worth to you. |
| products at these networks. They are easy and | | | | If you have 4 sales for every 100 visitors and |
| free to join. You don't need a website to start | | | | you make $20 per sale, a visitor would be worth |
| however it is a good idea to invest in a website | | | | $0.80. This is how I calculate the visitors worth 4 |
| once you found a lucrative market. You can also | | | | sales x $20 / 100 visitors. Once you know what a |
| thousands of companies who run their affiliate | | | | visitor is worth you will know how much your |
| programs in-house. To find these companies type | | | | maximum bid should be. To obtain a healthy ROI |
| in a product you would like to advertise and follow | | | | never bid more than half of what a visitor is |
| it with affiliate program. E.g. "guitar lessons affiliate | | | | worth on a search term. Using our example |
| program". | | | | above a visitor is worth $0.80 so you would keep |
| 2.) Keyword Research: | | | | bids below $0.40 because you want to try to |
| Brain storm search terms that people would use | | | | make a 200% ROI. |
| to find your market. Use general and specific | | | | 5.) Testing And Tracking |
| keywords. Generic keyword e.g. "guitar lessons" | | | | Experiment with your ads. Split test 2 ads in your |
| "learn the guitar". Specific keyword e.g. "guitar | | | | Adwords account. Keep the ad that performs the |
| made easy" "ebook guitar lessons". Check your | | | | best and edit or rewrite the loser and split test |
| competitors' website source code and look at | | | | again. Look at your Adwords stats to make note |
| their meta tags to see what keywords they are | | | | of the best performing ads. This will teach you |
| using. Use keyword tools like Word tracker, | | | | what types of ads work best for your market. |
| Overture and Google Sandbox. These will help you | | | | Test variations of your landing page. Modify your |
| uncover hundred to thousands of keyword | | | | page and track your results. You should |
| phrases and combinations. | | | | constantly be testing and tracking your website |
| 3.) Ad Copy: | | | | content and your ads. Google has a conversion |
| Writing good ad copy is crucial for getting visitors | | | | tool to help track specific goals like your ROI and |
| from Adwords. Focus on the benefits of the | | | | your click thru rate to your website links. Google |
| product you are selling and use the keyword in | | | | has an excellent tool called Google Analytics that |
| the title of your ad. If a web surfer typed the | | | | tracks traffic, goals, ROI, keywords and much |
| keyword "guitar made easy" you could write an | | | | more. It is the best free tracking tool I have ever |
| ad like this: | | | | heard of. |
| Guitar Made Easy | | | | |