| 1. Find A Product | | | | you could write an ad like this: |
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| 2. Keyword Research | | | | Guitar Made Easy |
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| 3. Ad Copy | | | | Learn Insider Techniques to |
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| 4. Bidding Strategies | | | | Master the Guitar Fast. |
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| 5. Tracking & Testing | | | | The keyword is in the title and the benefits |
| | | | are in the ad body. |
| Let's explore these steps in more detail | | | | |
| below: | | | | 4.) Bidding Strategies: |
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| 1.) Find a Product: | | | | If you have a small budget keep your bids low |
| | | | between 10 and 25 cents per click. Bid on as |
| If you don't have your own product a fast way | | | | many keywords as you can. Don't get into |
| to get started is to join an affiliate | | | | bidding wars with your competitor for 1st |
| network such as cj.com, or There are | | | | place or any ranking. Figure out what a |
| thousands of great products at these | | | | visitor is worth to you. If you have 4 sales |
| networks. They are easy and free to join. You | | | | for every 100 visitors and you make $20 per |
| don't need a website to start however it is a | | | | sale, a visitor would be worth $0.80. This is |
| good idea to invest in a website once you | | | | how I calculate the visitors worth 4 sales x |
| found a lucrative market. You can also | | | | $20 / 100 visitors. Once you know what a |
| thousands of companies who run their | | | | visitor is worth you will know how much your |
| affiliate programs in-house. To find these | | | | maximum bid should be. To obtain a healthy |
| companies type in a product you would like to | | | | ROI never bid more than half of what a |
| advertise and follow it with affiliate | | | | visitor is worth on a search term. Using our |
| program. E.g. "guitar lessons affiliate | | | | example above a visitor is worth $0.80 so you |
| program". | | | | would keep bids below $0.40 because you want |
| | | | to try to make a 200% ROI. |
| 2.) Keyword Research: | | | | |
| | | | 5.) Testing And Tracking |
| Brain storm search terms that people would | | | | |
| use to find your market. Use general and | | | | Experiment with your ads. Split test 2 ads in |
| specific keywords. Generic keyword e.g. | | | | your Adwords account. Keep the ad that |
| "guitar lessons" "learn the guitar". Specific | | | | performs the best and edit or rewrite the |
| keyword e.g. "guitar made easy" "ebook guitar | | | | loser and split test again. Look at your |
| lessons". Check your competitors' website | | | | Adwords stats to make note of the best |
| source code and look at their meta tags to | | | | performing ads. This will teach you what |
| see what keywords they are using. Use keyword | | | | types of ads work best for your market. Test |
| tools like Word tracker, Overture and Google | | | | variations of your landing page. Modify your |
| Sandbox. These will help you uncover hundred | | | | page and track your results. You should |
| to thousands of keyword phrases and | | | | constantly be testing and tracking your |
| combinations. | | | | website content and your ads. Google has a |
| | | | conversion tool to help track specific goals |
| 3.) Ad Copy: | | | | like your ROI and your click thru rate to |
| | | | your website links. Google has an excellent |
| Writing good ad copy is crucial for getting | | | | tool called Google Analytics that tracks |
| visitors from Adwords. Focus on the benefits | | | | traffic, goals, ROI, keywords and much more. |
| of the product you are selling and use the | | | | It is the best free tracking tool I have ever |
| keyword in the title of your ad. If a web | | | | heard of. |
| surfer typed the keyword "guitar made easy" | | | | |