| 1. Find A Product
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| | Guitar Made Easy
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| 2. Keyword Research
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| | Learn Insider Techniques to
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| 3. Ad Copy
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| | Master the Guitar Fast.
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| 4. Bidding Strategies
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| | The keyword is in the title and the
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| 5. Tracking & Testing
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| | benefits are in the ad body.
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| Let's explore these steps in more detail
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| | 4.) Bidding Strategies:
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| below:
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| | If you have a small budget keep your bids
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| 1.) Find a Product:
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| | low between 10 and 25 cents per click.
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| If you don't have your own product a fast
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| | Bid on as many keywords as you can. Don't
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| way to get started is to join an
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| | get into bidding wars with your
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| affiliate network such as cj.com, or
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| | competitor for 1st place or any ranking.
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| There are thousands of great products at
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| | Figure out what a visitor is worth to
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| these networks. They are easy and free to
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| | you. If you have 4 sales for every 100
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| join. You don't need a website to start
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| | visitors and you make $20 per sale, a
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| however it is a good idea to invest in a
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| | visitor would be worth $0.80. This is how
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| website once you found a lucrative
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| | I calculate the visitors worth 4 sales x
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| market. You can also thousands of
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| | $20 / 100 visitors. Once you know what a
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| companies who run their affiliate
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| | visitor is worth you will know how much
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| programs in-house. To find these
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| | your maximum bid should be. To obtain a
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| companies type in a product you would
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| | healthy ROI never bid more than half of
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| like to advertise and follow it with
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| | what a visitor is worth on a search term.
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| affiliate program. E.g. "guitar lessons
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| | Using our example above a visitor is
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| affiliate program".
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| | worth $0.80 so you would keep bids below
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| 2.) Keyword Research:
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| | $0.40 because you want to try to make a
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| Brain storm search terms that people
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| | 200% ROI.
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| would use to find your market. Use
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| | 5.) Testing And Tracking
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| general and specific keywords. Generic
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| | Experiment with your ads. Split test 2
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| keyword e.g. "guitar lessons" "learn the
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| | ads in your Adwords account. Keep the ad
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| guitar". Specific keyword e.g. "guitar
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| | that performs the best and edit or
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| made easy" "ebook guitar lessons". Check
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| | rewrite the loser and split test again.
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| your competitors' website source code and
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| | Look at your Adwords stats to make note
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| look at their meta tags to see what
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| | of the best performing ads. This will
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| keywords they are using. Use keyword
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| | teach you what types of ads work best for
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| tools like Word tracker, Overture and
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| | your market. Test variations of your
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| Google Sandbox. These will help you
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| | landing page. Modify your page and track
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| uncover hundred to thousands of keyword
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| | your results. You should constantly be
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| phrases and combinations.
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| | testing and tracking your website content
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| 3.) Ad Copy:
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| | and your ads. Google has a conversion
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| Writing good ad copy is crucial for
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| | tool to help track specific goals like
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| getting visitors from Adwords. Focus on
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| | your ROI and your click thru rate to your
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| the benefits of the product you are
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| | website links. Google has an excellent
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| selling and use the keyword in the title
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| | tool called Google Analytics that tracks
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| of your ad. If a web surfer typed the
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| | traffic, goals, ROI, keywords and much
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| keyword "guitar made easy" you could
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| | more. It is the best free tracking tool I
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| write an ad like this:
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| | have ever heard of.
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