| Convincing your prospects to purchase from | | | | After all, it wouldn't make any sense to sell |
| you is a hard job, but have you ever thought | | | | hard to a prospect only to find that they |
| that you're making the process twice as | | | | won't be able to pay you when they want to. |
| difficult for both parties if your prospects | | | | |
| are convinced but don't know how to buy from | | | | On the other hand, you will want to prove |
| you? | | | | that you are a credible merchant. Is your |
| | | | order form secured using encryption |
| No matter how good you are at convincing your | | | | technology? You would want to look into SSL |
| prospects, they won't buy if they find the | | | | for this. |
| process cumbersome. | | | | |
| | | | You can also offer a money back guarantee so |
| First, you will want to check that people can | | | | that people will feel confident about buying |
| find your order form easily and hassle-free. | | | | from you. How about after sales support? Who |
| You can write a clear, concise paragraph to | | | | do they contact when they have problems after |
| direct your prospects to your order form so | | | | purchasing? |
| that you can minimize the chances of them | | | | |
| getting lost. | | | | Alternatively, you can add customer |
| | | | testimonials, your contact information, |
| You can also reduce the chances of losing | | | | address, and so on to boost your prospects' |
| prospects by putting a prominent link to your | | | | confidence. |
| order page from every other page on your | | | | |
| site. | | | | Make them feel safe about buying something |
| | | | from you, a total stranger to them on the |
| Also, do you offer multiple payment options? | | | | other end of the Internet. |
| Some people may feel comfortable paying via | | | | |
| Paypal, some may only want to pay with their | | | | As a conclusion, it would be very pitiful if |
| credit card and others might want to send a | | | | you sold hard and sold well to a prospect and |
| cheque. The more options you offer, the | | | | something goes wrong when he or she is ready |
| better your chances of covering your | | | | to pay. Eliminate any chances of that to |
| prospects' desired payment method. | | | | maximize your profits! |
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