| Convincing your prospects to purchase from you | | | | After all, it wouldn't make any sense to sell hard |
| is a hard job, but have you ever thought that | | | | to a prospect only to find that they won't be able |
| you're making the process twice as difficult for | | | | to pay you when they want to. |
| both parties if your prospects are convinced but | | | | On the other hand, you will want to prove that |
| don't know how to buy from you? | | | | you are a credible merchant. Is your order form |
| No matter how good you are at convincing your | | | | secured using encryption technology? You would |
| prospects, they won't buy if they find the | | | | want to look into SSL for this. |
| process cumbersome. | | | | You can also offer a money back guarantee so |
| First, you will want to check that people can find | | | | that people will feel confident about buying from |
| your order form easily and hassle-free. You can | | | | you. How about after sales support? Who do |
| write a clear, concise paragraph to direct your | | | | they contact when they have problems after |
| prospects to your order form so that you can | | | | purchasing? |
| minimize the chances of them getting lost. | | | | Alternatively, you can add customer testimonials, |
| You can also reduce the chances of losing | | | | your contact information, address, and so on to |
| prospects by putting a prominent link to your | | | | boost your prospects' confidence. |
| order page from every other page on your site. | | | | Make them feel safe about buying something |
| Also, do you offer multiple payment options? | | | | from you, a total stranger to them on the other |
| Some people may feel comfortable paying via | | | | end of the Internet. |
| Paypal, some may only want to pay with their | | | | As a conclusion, it would be very pitiful if you sold |
| credit card and others might want to send a | | | | hard and sold well to a prospect and something |
| cheque. The more options you offer, the better | | | | goes wrong when he or she is ready to pay. |
| your chances of covering your prospects' desired | | | | Eliminate any chances of that to maximize your |
| payment method. | | | | profits! |