| Convincing your prospects to purchase | | | | After all, it wouldn't make any sense to |
| from you is a hard job, but have you | | | | sell hard to a prospect only to find |
| ever thought that you're making the | | | | that they won't be able to pay you when |
| process twice as difficult for both | | | | they want to. |
| parties if your prospects are convinced | | | | On the other hand, you will want to |
| but don't know how to buy from you? | | | | prove that you are a credible merchant. |
| No matter how good you are at convincing | | | | Is your order form secured using |
| your prospects, they won't buy if they | | | | encryption technology? You would want to |
| find the process cumbersome. | | | | look into SSL for this. |
| First, you will want to check that | | | | You can also offer a money back |
| people can find your order form easily | | | | guarantee so that people will feel |
| and hassle-free. You can write a clear, | | | | confident about buying from you. How |
| concise paragraph to direct your | | | | about after sales support? Who do they |
| prospects to your order form so that you | | | | contact when they have problems after |
| can minimize the chances of them getting | | | | purchasing? |
| lost. | | | | Alternatively, you can add customer |
| You can also reduce the chances of | | | | testimonials, your contact information, |
| losing prospects by putting a prominent | | | | address, and so on to boost your |
| link to your order page from every other | | | | prospects' confidence. |
| page on your site. | | | | Make them feel safe about buying |
| Also, do you offer multiple payment | | | | something from you, a total stranger to |
| options? Some people may feel | | | | them on the other end of the Internet. |
| comfortable paying via Paypal, some may | | | | As a conclusion, it would be very |
| only want to pay with their credit card | | | | pitiful if you sold hard and sold well |
| and others might want to send a cheque. | | | | to a prospect and something goes wrong |
| The more options you offer, the better | | | | when he or she is ready to pay. |
| your chances of covering your prospects' | | | | Eliminate any chances of that to |
| desired payment method. | | | | maximize your profits! |