| "I want a pony, a tree house and the
| |
| | just have to trust your publicist to
|
| fastest bike in the world.""I want the
| |
| | alert the media when something of
|
| G.I. Joe with the parachute and
| |
| | interest is happening with your company.
|
| camouflage Jeep."Those wants from when we
| |
| | Or you run the risk of an editor never
|
| were children haven't changed much now
| |
| | taking your releases seriously when you
|
| that we have traded in our play clothes
| |
| | do.Understand your target market. I know
|
| for suits and ties. When I sit down with
| |
| | you think it would be the coolest thing
|
| clients, I always ask them what they want
| |
| | since Nobu Next Door to be on the cover
|
| out of their publicity campaign so I can
| |
| | of Cosmo but you sell a high-end baby
|
| create a realistic list of
| |
| | stroller. Cosmo readers don't have an
|
| expectations.But I usually hear:"Front
| |
| | interest in that. Trust me. They won't
|
| page of the Wall Street Journal.""I want
| |
| | and the editors don't have time to wade
|
| to sit next to Katie and Matt.""Do you
| |
| | through releases of no interest to their
|
| think I could be on Oprah next
| |
| | readers. Publicists know the
|
| week?"Before I sign a new client, I make
| |
| | publications' target audience and with
|
| sure I explain editorial calendars and
| |
| | the help of editorial calendars, they can
|
| lead times so they won't ask me "Why
| |
| | figure out if you will fit in a certain
|
| haven't I gotten placements with you yet?
| |
| | issue they are preparing. So don't get
|
| It's been six days already." I also
| |
| | upset when your publicist tells you they
|
| explain the concept of "newsworthy" to
| |
| | got you into a different publication
|
| them.But it seems that more often than
| |
| | because the one you wanted said "NO" to
|
| not, all of that explaining goes out the
| |
| | your story over 10 times. When they just
|
| door.Here's The Naked Truth.Sometimes
| |
| | aren't interested, publicists move
|
| reporters like big names. Sometimes they
| |
| | on.Sometimes the more is not the merrier.
|
| like unknowns. That lifestyle editor at
| |
| | Just because we have an editor contact
|
| InStyle may love the handmade candles
| |
| | database of thousands doesn't mean each
|
| that you created but if a major crisis
| |
| | of them should receive your press release
|
| happens in the news (e.g. celebrity
| |
| | or an invitation to your launch party.
|
| breakup, A-list star caught with a call
| |
| | It might sound great to you to say "Our
|
| girl, paparazzi caught impromptu wedding)
| |
| | company press release just went out to
|
| then you can bet your wick and scented
| |
| | over 10,000 editors" but if they aren't
|
| oils the focus of their article won't be
| |
| | targeted to the right editors they will
|
| on your candles. Same goes for almost
| |
| | only end up in the recycling bin. I'm
|
| every magazine you want to target unless
| |
| | positive Janice Huff at Channel 4 doesn't
|
| you are Oprah, Bill Gates or the
| |
| | care about your gelato shop. She only
|
| president - of the U.S. not Trixie's
| |
| | covers the weather.When it's time for
|
| Organic Dog Snacks. So don't blame your
| |
| | your company to retain a public relations
|
| publicist if your story is axed or
| |
| | firm, remember to have realistic
|
| postponed. They will try another
| |
| | expectations. Your publicists know what
|
| publication.There's a great big world out
| |
| | publications are good targets and they
|
| there. Newsweek reaches over 3 million
| |
| | know that providing you with the results
|
| homes each week. They receive enough
| |
| | you want is going to make you happy. And
|
| trash worthy press releases and media
| |
| | all publicists want to make their clients
|
| kits to fill a broom closet. Sometimes
| |
| | happy.
|
| what you think is news... isn't. And you
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| |
|
