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PS3 Games Online

John Hight, external production director forthe openness of their platform, Sony is only
SCEA, is the overseer of PS3 games' digitallooking for new and fresh ideas to benefit
distribution program, E-Distributionfrom the influence of the PS3.Sony Computer
Initiative. He claims that this newEntertainment's Ken Kutaragi, amplifies the
distribution project will benefit Sony andcost-efficiency of their online platform. He
open opportunities for game developers. Hightstates that they expect high returns from the
explains that online distribution erasessales of downloadable PS3 games. He also
inventory risks while being cost-effective.denies reports about added fees and charges
He asserts that this is Sony's contributionfor playing and networking through the
in the anti-piracy drive because onlineE-Distribution Initiative. He explains that
distribution will curtail the sales of usedall basic services from Sony's online
games and software transfer.As added benefitplatform will be free except for the
for the developers and aspiring developers ofdownloads.SCEA also confirms reports that
PS3 games, the difficulties of breaking insome of their PS3 games, downloaded or not,
the game publishing industry is minimized byare not compatible with Xbox 360. The company
the online platform. Through the onlinegives hardware demands and game designs as
platform new games by big and new developersreasons behind the incompatibility. This
can be tested with low risks in a medium thatconfirmation coincided with the announcement
encourages quick feedback. There is no needof new game titles developed exclusively for
to publish the game and get reviewers to testSony.From these, Sony makes it clear that it
it. The prototype of the game is uploaded inis taking steps to compete with Microsoft
the online platform where actual PS3 gamerseven in the online arena. Though the initial
can play it and post their own reviews. Hightinformation released by SCEA is vague, the
asserts, in another dig at Microsoft, thatonline platform clearly has two primary
their company is committed to gamefunctions: PS3 games download and player
development in the circle of its own studios.interaction. Its basic functions are much
He reminds that Microsoft relies on thirdlike that of Microsoft's online platform. The
party game developers to supply their LivePS3 games console is facing a tough challenge
Arcade with games. He even added that Sonyfrom Xbox 360 because of its delayed launch.
opens platform doors for independentWhether the E-Distribution Initiative will
publishers who funded their own games. Butface the same challenge remains to be seen
not just any game can make it to Sony'swhen it collides with the more established
online platform. Hight stresses that despiteXbox Live Arcade.



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