| If you want to start a business, but don't know | | | | hiring your first employee, and business insurance. |
| where to start, then the place to start is with | | | | Needless to say, all of these things are extremely |
| Start Your Own Business: The Only Start-Up | | | | important to every business owner.The fifth |
| Book You'll Ever Need by Rieva Lesonsky. The | | | | section covers buying company computers, cell |
| book is put out by Entrepreneur Press and is | | | | phones, and cars. These things probably won't be |
| essentially a compilation of Entrepreneur | | | | very difficult for most business owners. The sixth |
| Magazine's large knowledge database regarding | | | | section, however, covers one of the hardest thing |
| starting a business.The book literally takes you | | | | every business owner faces - marketing. The |
| through the entire business process - from | | | | section is nearly 100 pages about advertising, |
| determining if you really have what it takes to run | | | | marketing, and public relations. It also briefly |
| a business to how to deal with failure if your | | | | touches on web-marketing but those looking to |
| business doesn't work out, and everything in | | | | seriously profit online will need to look elsewhere |
| between. The best part about the book is that it | | | | because the book is a little thin when it comes to |
| covers nearly EVERYTHING in some capacity. If | | | | e-commerce.The final section, entitled 'By the |
| you need more information, it does a great job of | | | | Books' goes over every entrepreneurs favorite |
| suggesting further reading and pertinent web | | | | things - accounting and taxes. It gives solid advice |
| sites.The book is broken down into seven | | | | regarding basic bookkeeping, financial statements, |
| sections, each with several chapters. The first | | | | budgeting, and taxes. For most business owners |
| section, 'You Gotta Start Somewhere' covers | | | | this section and the web resources listed should |
| determining if you can be an entrepreneur, how | | | | be more than enough to get them started on |
| to come up with an idea for your business, and | | | | keeping their business legal.I can't overemphasize |
| whether you should launch your business part | | | | how important I think it is for every business |
| time or full time. Most people who buy the book | | | | owner to have this book. It is a mini-encyclopedia |
| will already have answers to these questions, but | | | | (ok, so 800 pages isn't THAT mini) for everything |
| going through the exercises in the book can still | | | | business related. Having this book on your shelf |
| be helpful.The second section of the book is | | | | will save you countless hours. I read it from cover |
| entitled 'Building Blocks'. It covers how to name | | | | to cover when I got it and I constantly refer |
| your business, choosing a business structure, | | | | back to it. I have recommended it to every |
| creating a business plan, and how to hire a lawyer | | | | person I know that has talked with me about |
| and accountant. I think that this is the most | | | | starting a business. Each and every one of them |
| valuable section of the book. These are the things | | | | bought it, and each and every one of them came |
| that most entrepreneurs either struggle with or | | | | back to me raving about it.For the amount of |
| ignore. The Naming Your Business chapter in | | | | depth that is covered in the book, Start Your |
| particular helped me a great deal. Naming your | | | | Own Business: The Only Start-Up Book You'll Ever |
| business is not nearly as easy as you think - you | | | | Need by Rieva Lesonsky is an amazingly easy |
| need to consider all registered trademark names, | | | | read. Anyone over the age of 16 will be able to |
| registered domain names, and names that are | | | | comprehend the simple nature of the book. |
| being used but not trademarked. One of the | | | | Reading this book won't guarantee your success |
| worst things that you can do is to pick a name | | | | as an entrepreneur, but it will help reduce the risk |
| that is already being used by someone and face a | | | | of starting a business by providing you with a |
| legal battle down the road.The third section | | | | sound foundation to build upon.Adam McFarland |
| covers financing including where and how to get | | | | owns the Network - a network of sports sites |
| money to run your business. The fourth section, | | | | including collectibles, movies, books, video games, |
| 'Setting the Stage' is absolutely massive and | | | | and more.You can read Adam's blog about being a |
| covers numerous important things such as | | | | young internet entrepreneur by going to was |
| choosing a location for your business, creating a | | | | recently awarded honorable mention in the |
| professional image, offering customers credit, | | | | Microsoft Start Something Amazing Awards. |