| Rut -- a routine procedure, situation, or
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| | return to my vision and I do 2 things.
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| way of life that
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| | First, I make sure it
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| has become uninteresting and tiresome...
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| | still inspires me and that it is
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| And not
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| | pointing me in the
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| surprisingly, unprofitable.They say a
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| | direction I want to go. Once sure, I put
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| rut is a shallow grave with two open
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| | pen to paper and
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| ends. The
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| | rewrite it. Not just once, but over and
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| good news (good news?!) is that the ends
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| | over. And I keep
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| ARE still open,
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| | writing until I can't write it anymore
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| which means if you act fast, you just
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| | because I'm jumping
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| might out of it. How
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| | up and down with a new idea I must do
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| do we get into these ruts anyway? Who
| |
| | something about right
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| would voluntarily lie
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| | away.Conduct a Survey If you don't know
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| down in that grave, shallow or
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| | what to do next, ask
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| otherwise?Dr. Edward Debono suggests that
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| | your clients. (They are clients, aren't
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| thoughts are pathways
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| | they?) Conduct a
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| literally "etched" in our brain as
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| | survey about anything that interests
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| electrical connections
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| | you. Ask them what's
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| that get strengthened each time we think
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| | bothering them. Ask them what they're
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| them -- thus
| |
| | stuck on. Ask them
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| limiting our mental options. Just like
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| | what they like about your company and
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| cow paths. It all
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| | what they'd like you
|
| begins when one of the cows wanders home
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| | to do next. Ask them about new features,
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| from the field
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| | or new products, or
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| along a new path. Being cows, others
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| | new services.If you're not happy with
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| naturally follow,
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| | your current customers, conduct a
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| nicely beating down the grass. The next
| |
| | survey among the kind of people you'd
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| evening our intrepid
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| | like to have as
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| cow is a bit less bold, and follows her
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| | customers. And, if you can't do that,
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| own freshly trampled
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| | conduct a survey
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| path, fellow cows in lockstep behind
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| | online. Write an attractive search
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| her. And so on, night
| |
| | engine ad, promise
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| after night, widening the path into a
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| | something of value, and drive people to
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| footpath, which over
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| | a survey page. Ask
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| time becomes hardened into a dirt
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| | them anything you like - the answers
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| road.More time passes and the road is
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| | will almost always
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| paved into a street, then
| |
| | provide you with a neat mind-shift.Focus
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| an avenue, a two-lane highway, and
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| | on building your strengths and dump your
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| ultimately an interstate.
| |
| | weaknesses. From the time we are little
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| By the time you come roaring up the
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| | children we are
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| onramp in your shiny
| |
| | taught to better ourselves by working on
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| SUV, your direction is all mapped out in
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| | our weaknesses.
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| front of you.
| |
| | This is often both frustrating and
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| There's no way to turn, and no where to
| |
| | fruitless, and certainly
|
| go but towards the
| |
| | not as much fun as practicing our
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| next exit.If you want to chart a fresh
| |
| | strengths.Try this on: What if you
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| direction you are going to have
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| | focused 100 percent of your energy
|
| to grab the steering wheel and give it a
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| | on being world-class in those few things
|
| hard, gut-wrenching
| |
| | at which you are
|
| yank to the right. And so it is with
| |
| | already very good, and out-tasked or
|
| your thoughts and
| |
| | outsourced those things
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| actions. Repeating them a few times all
| |
| | at which you were mediocre. Imagine if
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| but insures you will
| |
| | you never had to face
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| comfortably repeat them indefinitely
| |
| | any of those things again and could
|
| unless you take
| |
| | spend all your time
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| deliberate - possibly disruptive --
| |
| | doing the good stuff. Would that change
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| action to do otherwise.Here are 7 rut
| |
| | the way you felt
|
| busters I use with my business coaching
| |
| | about your business? Would that bust you
|
| clients that you can apply immediately
| |
| | out of your rut?Not if, but how. Think of
|
| to get yourself and
| |
| | that wild and crazy idea you
|
| your business out of a rut.Shift your
| |
| | had recently. The one where you said to
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| mindset from self to customer. Most
| |
| | yourself, "That
|
| business
| |
| | would be great, but there's just no
|
| people think of themselves first. They
| |
| | way." Well, I know
|
| craft product and
| |
| | there's no way - you just said so -- but
|
| service offers from their own
| |
| | if there was a way,
|
| perspective and consider
| |
| | what would it be? Answer that question
|
| themselves the beneficiaries of their
| |
| | as if you believed it
|
| actions.While that's not wrong, to get
| |
| | was possible - probable even -- and then
|
| out of your rut do this: put
| |
| | get busy making it
|
| yourself into the mind of your customer.
| |
| | real. That's power, you know -- turning
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| Who are these
| |
| | your vision into
|
| people anyway? What are they concerned
| |
| | reality. Talk about a breakthrough!What
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| about? What are they
| |
| | are you willing to sacrifice? Some
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| trying to accomplish?If you were your
| |
| | important things
|
| customer, what would you think of that
| |
| | are more important than other important
|
| new
| |
| | things, and trying
|
| product, marketing campaign, or mail
| |
| | to keep all those plates spinning in the
|
| piece? Are you selling
| |
| | air saps your vigor
|
| your wonderful "stuff", or are you
| |
| | for the ones that truly matter.
|
| providing them tangible,
| |
| | Dissipated energy - lethargy
|
| meaningful benefits. Ask, "If I were the
| |
| | -- is one of the reasons we lie down in
|
| customer, would I
| |
| | that rut in the
|
| care?" And if not, consider, "What WOULD
| |
| | first place, and dropping a few of those
|
| I get excited
| |
| | plates can really
|
| about?"Shift your mindset from customer
| |
| | help things break loose.So let go. Make
|
| to client. A customer is someone who buys
| |
| | the sacrifice. Clear your plate and give
|
| your goods or services. The original
| |
| | up
|
| meaning of client is entirely different:
| |
| | some of those precious things you've
|
| someone who is
| |
| | been holding on to.
|
| under your care and protection.Now
| |
| | Focus your vitality on plans which will
|
| that's a switch, isn't it? If they're
| |
| | really rock your
|
| customers, your
| |
| | world. Ruts? Who needs 'em.© Paul
|
| goal is to get them to buy something.
| |
| | Lemberg. All rights reservedPaul Lemberg
|
| But if you were to
| |
| | is the president of Quantum Growth
|
| think of them as under your care - would
| |
| | Coaching, the world's only fully
|
| you approach your
| |
| | systemized business coaching program
|
| business from another angle? How would
| |
| | guaranteed to help entrepreneurs rapidly
|
| you take care of
| |
| | create More Profits and More Life(tm). To
|
| them? How would you "protect" them? What
| |
| | get your copy of our free special report
|
| new programs would
| |
| | with detailed steps on how to grow your
|
| you want to implement
| |
| | business at least 40% faster, even when
|
| immediately?Revisit your vision. Whenever
| |
| | you aren't sure what to do next, go to
|
| I feel like I'm in a rut I
| |
| | Paul's business coaching website.
|
