| If you're anything like me, you've probably | | | | to avoid this issue. |
| created a brand new website, submitted it to a | | | | At least 85% of people looking for goods and |
| few search engines and hoped that people would | | | | services on the Internet find websites through |
| mysteriously show up at your site and buy | | | | search engines such as Google, Yahoo, and MSN. |
| whatever it is you were selling. Search engines | | | | The idea of optimizing your pages for high search |
| are discretionary, giving status and ranking to | | | | engine rankings is to attract targeted customers |
| sites that have links to their pages from related, | | | | to your site who will be more than likely to make |
| quality sites. It's a simple formula, but a very | | | | a purchase. The higher your page comes up in |
| important one. Google created the system, and | | | | search engine results, the greater the traffic that |
| now virtually all search engines employ it to rank | | | | is directed to your website. That's what search |
| your web pages in their indexes. | | | | engine optimization is about. |
| So, a couple of weeks go by and only a few | | | | You can immerse yourself in all the technical |
| stray people show up at your website, you | | | | information available online to figure out how to |
| decide to try and "optimize" your website around | | | | optimize your web pages to achieve higher |
| your main keyword in hopes that you just might | | | | rankings. Or you can look at a few simple items |
| rank well in 1 of the millions of search engines. | | | | on your pages, make some small adjustments, |
| Another couple of weeks go by and still no luck. | | | | and most likely see improved rankings quite |
| At this point you probably give up and decide to | | | | rapidly. The first item you should examine is the |
| either build another website around a different | | | | title bar on your homepage. |
| target market or just lose all hope and quit. Well, | | | | Note: Page Rank is Google's way of giving a |
| news flash, as you've probably figured out by | | | | specific value to how popular your website is. It is |
| now, this is not the way to go about doing things. | | | | based on the number of "votes" other websites |
| The methods employed to increase your search | | | | cast for your website. A "vote" is simply when |
| engine rankings may seem like rocket science to | | | | another website places a link on their website that |
| you, so you have probably avoided dealing with | | | | is pointing to your website. Generally, the more |
| this issue. I am here to tell you - the time has | | | | "votes" or links you have pointing to your |
| come to face your website! A high search engine | | | | website, the higher your Page Rank (PR) will be. |
| ranking for your website is so essential that if you | | | | Page Rank is 1 of the many factors that Google |
| have the slightest desire to actually succeed in | | | | takes into account when ranking websites. |
| your business, there is no way you can continue | | | | |